Digital Experience Strategist Physical AI & Developer Program

Digital Experience Strategist Physical AI & Developer Program Overview

Arm is seeking a talented Digital Experience Strategist to join our Marketing AI Experiences team. In this role, you will be instrumental in shaping how customers and developers discover, understand, and engage with Arm’s technology across various digital platforms. Your primary focus will be managing the end-to-end digital experience for Arm’s Physical AI division, which includes automotive and robotics sectors, as well as overseeing the digital journey and feature development for the Arm Developer Program (ADP). Additionally, you will lead the digital experience for Arm Create, our developer event series, and manage key activation features across our websites.

This position is not a traditional web management role. Instead, it involves connecting business priorities, product launches, and developer needs into cohesive digital journeys. You will leverage data, experimentation, and AI to continuously enhance these experiences. You will be part of a small, focused team with clear ownership areas in Cloud AI, Edge AI, and Physical AI. You will receive support from colleagues responsible for broader experience strategies across arm.com and developer.arm.com, as well as from the Marketing AI Experiences lead, who oversees overall strategy, data, and AI transformation initiatives.

Key Responsibilities

• Take charge of the complete digital experience for Physical AI, acting as the main digital partner for stakeholders across automotive, robotics, and software teams.
• Translate Physical AI product and developer priorities into a strategic digital roadmap, including planning major product launches and developer events.
• Map and improve user journeys across arm.com and developer.arm.com, ensuring seamless and engaging experiences.
• Define digital content needs and oversee the creation or coordination of content tailored to business leaders, developers, and technical audiences.
• Manage the digital experience of the Arm Developer Program, including the personalized Dashboard, feature strategy, and platform performance.
• Work closely with Developer Marketing to align digital experiences with the overall ADP strategy.
• Lead the digital planning and execution for Arm Create, including roadmap, stakeholder coordination, and user journey management before, during, and after events.
• Oversee key digital activation elements such as homepage features, news highlights, trending tech updates, and event pages, ensuring effective planning and management.
• Use data analytics to monitor performance, identify opportunities for improvement, and implement continuous enhancements through experimentation and AI tools.
• Maintain clear project priorities and dependencies within team tools like Asana to ensure smooth workflow.
• Utilize AI, automation, and intelligent agents to optimize digital experiences and team productivity.

Required Skills and Experience

• Background in digital strategy, digital product management, web experience, or digital marketing, with experience managing digital journeys or products from planning to delivery and optimization.
• Strong stakeholder management skills and experience working across complex, cross-functional teams.
• Solid understanding of user experience principles, customer journey mapping, and digital content development.
• Ability to analyze data and analytics to inform decisions and improvements.
• Experience managing multiple initiatives, priorities, and roadmaps simultaneously.
• Excellent communication skills, capable of translating technical concepts into understandable language.
• Comfortable working with new technologies and engaging with technical audiences.
• Experience supporting major product launches or technology events, with practical use of AI tools to enhance productivity.

Desirable Skills and Experience

• Experience working directly with developers or technical communities.
• Background in AI, automotive, robotics, or embedded systems technologies.
• Experience managing member or online account platforms and personalization features.
• Knowledge of A/B testing, SEO/AEO strategies, metadata, or personalization techniques.

What You Will Gain

You will have significant ownership of a strategic area within Armâ??Physical AIâ??and a major developer experience platform. The role offers a unique chance to deepen your expertise in digital product strategy, user experience, data analysis, and AI-driven digital solutions. You will work alongside teams managing Cloud AI, Edge AI, and other digital experience domains, gaining broad exposure while maintaining individual accountability. Arm is dedicated to supporting your ongoing development in AI and related fields, fostering a culture of innovation and continuous learning.

Additional Information

Arm encourages the use of AI in your application process for support with tasks like improving written responses or practicing interview questions. However, all application responses and assessments should reflect your own ideas and skills. If you require accommodations during the recruitment process, please contact [email protected]. Our hybrid working model aims to balance face-to-face collaboration with flexibility, with specific arrangements discussed upon application. Arm is committed to diversity and equal opportunity, welcoming applicants regardless of race, gender, disability, or background. The salary range for this role is approximately £70,200 to £95,000 annually.

Degree Requirement: Not Specified

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