Marketing Automation Specialist

Marketing Automation Specialist Overview

Valtech is seeking a talented Marketing Automation Specialist to join their global team of over 6,000 professionals operating in more than 60 offices worldwide. This role is focused on leading marketing automation and AI initiatives to empower marketing teams across the globe. The company prides itself on innovation, a values-driven culture, and fostering a workplace that encourages creativity, diversity, and autonomy. The successful candidate will be responsible for managing daily marketing database activities, executing automation campaigns, and optimizing workflows to support business growth.

Role Overview

As a Marketing Automation Specialist, your primary duties will include creating, optimizing, and deploying marketing automation campaigns aimed at expanding the customer database and nurturing leads effectively. You will develop and implement agentic workflows across various tools and platforms, evaluate campaign performance using multiple analytics solutions, and ensure the accuracy and integrity of data within databases and dashboards. Maintaining data hygiene in compliance with legal standards is essential, along with applying advanced segmentation and personalization techniques to improve customer journeys, increase conversions, and generate higher revenue. Additionally, you will conduct A/B testing to refine strategies and collaborate with stakeholders worldwide to fulfill requests and execute the marketing roadmap.

Key Responsibilities

• Design, refine, and launch marketing automation campaigns focused on database growth and lead nurturing.
• Create and implement automated workflows across marketing tools and platforms.
• Assess campaign effectiveness through analytics and reporting tools.
• Maintain data accuracy and integrity within databases and dashboards.
• Ensure database hygiene by adhering to legal requirements and best practices.
• Apply advanced segmentation and personalization to enhance engagement and revenue.
• Perform A/B testing for continuous optimization.
• Coordinate with global stakeholders to deliver requests and execute strategic plans.

Essential Qualifications

• At least two years of practical experience with the Marketo marketing automation platform.
• Advanced knowledge of Salesforce CRM systems.
• Minimum of one year designing and implementing workflows using agentic solutions, either personally or as an end-user.
• A passion for problem-solving, with a detail-oriented approach to analyzing data, logs, and system configurations.
• Proficiency in English at an upper-intermediate level to facilitate communication with international teams and clients.
• Strong skills in accountability, communication, collaboration, and time management.
• A desire to learn more about business processes and marketing technology daily.

Nice-to-Have Skills

• Familiarity with additional tools such as Optimizely suite, LinkedIn Recruiter, LinkedIn Sales Navigator, Typeform, TeamTailor, Google Analytics, Oktopost, Bynder, Supermetrics, BigQuery, or Power BI.
• Experience with Optimizely CMS and experimentation platforms.

Benefits and Perks

This is a full-time role based in Ukraine, offering a competitive salary package. Employees will enjoy comprehensive health benefits, including medical insurance and reimbursement for sports activities. The company provides access to free psychological and legal consultations, along with support for maternity and paternity leave. Personal and professional development are prioritized through internal workshops, learning initiatives, and reimbursement for certifications. Employees can participate in local and global professional communities, with a structured growth framework to support career progression. Mentoring programs are available, allowing employees to grow into mentorship roles. Valtech Ukraine offers a benefits system that rewards longevity with increasing perks over time.

Application Process

Interested candidates should submit their CV, highlighting relevant experience and skills. The application review is conducted by the Talent Acquisition team, who will assess candidates based on their skills, experience, and potential. Personal details such as age, gender, marital status, or photographs are not required. Candidates are encouraged to indicate any need for reasonable accommodations during the interview process. The company emphasizes a commitment to inclusion and accessibility, welcoming diverse applicants.

About Valtech

Valtech is a global experience innovation company dedicated to transforming how brands engage with their audiences. By integrating data, AI, creativity, and technology, Valtech helps leading organizations like Lâ??Oréal, Mars, Audi, P&G, Volkswagen, Dolby, and others unlock new value in a digital world. The company fosters a workplace culture that supports growth, innovation, and diversity, ensuring all employees can thrive and contribute to shaping the future of experience. If you are ready to be part of a forward-thinking team creating the next big thing, Valtech invites you to join them.

Degree Requirement: Not Specified

Visa Sponsorship May be