Principal, EMEA Sales Strategy and Operations

Principal, EMEA Sales Strategy and Operations Overview

Cloudflare is seeking a highly experienced and strategic leader to join as the Principal of EMEA Sales Strategy and Operations. This role involves overseeing and executing operational strategies across key regions including the UKI, CEE, and Israel, with a focus on driving sales productivity, pipeline growth, and forecasting accuracy. The successful candidate will work closely with regional sales leaders, global Revenue Operations, Marketing, Finance, and Enablement teams to ensure regional initiatives align with the company’s global go-to-market strategies.

About Cloudflare

Cloudflare is dedicated to building a better Internet by operating one of the world’s largest networks that powers millions of websites and online properties. Their services protect and accelerate internet applications without requiring hardware, software installation, or code modifications. Cloudflare’s network intelligently routes web traffic, improving performance and reducing spam and attacks. Recognized for innovation and company culture, Cloudflare values builders who see and solve the cracks in the Internet, leveraging AI and iteration to improve continuously.

Role Overview

The Principal, EMEA Sales Strategy and Operations, will serve as a key strategic partner to regional sales leadership, helping to define and implement initiatives that support revenue goals. This includes providing insights through analytics, utilizing AI for automation, and developing scalable processes to enhance operational efficiency. The role requires close collaboration with various teams to ensure regional strategies are aligned with global objectives.

Key Responsibilities

• Partner with UKI, CEE, and Israel sales leadership to set and drive strategic initiatives aimed at meeting revenue targets.
• Deliver data-driven insights and leverage AI tools to improve decision-making, identify bottlenecks, and accelerate sales processes.
• Innovate and optimize sales processes, focusing on automation and scalable solutions to maximize efficiency.
• Use AI and automation to enhance sales productivity and help leadership anticipate and mitigate risks.
• Work with regional and global teams to ensure sales strategies and execution are aligned with overall company goals.
• Lead forecasting efforts by maintaining accurate pipeline data, conducting deal reviews, and providing regular updates to senior management.
• Monitor regional market dynamics to tailor sales operations accordingly.
• Manage and report on key sales metrics such as sales cycle length, win rate, pipeline conversion, and quota attainment.
• Support sales planning activities, including quota setting, customer segmentation, and channel development.

Ideal Candidate Profile

• Minimum of 10 years of senior experience in sales or revenue operations within high-growth SaaS or technology companies.
• Experience scaling sales operations across multiple regions, especially within EMEA, managing diverse markets, languages, and regulatory frameworks.
• Strong analytical skills with the ability to turn data into strategic insights.
• Deep knowledge of sales processes, pipeline management, forecasting, and CRM systems like Salesforce.
• Experience in applying AI to automate and improve sales operations.
• Excellent collaboration and influencing skills to work effectively across teams and senior leadership.
• Exceptional communication skills, both verbal and written, capable of articulating complex operational issues clearly.
• Comfortable working in fast-paced, evolving environments with a strong change management mindset.
• Strategic thinker with a focus on execution and delivering measurable results.

Why Join Cloudflare?

Cloudflare offers a chance to contribute to impactful projects that support civil society, government, and internet infrastructure, such as Project Galileo, the Athenian Project, and the public DNS service 1.1.1.1. The company fosters a culture of curiosity, innovation, and iteration, leveraging AI to solve complex problems. Employees benefit from working in a diverse, inclusive environment committed to equal opportunity and providing accommodations for individuals with disabilities.

Additional Details

This position is based in London and offers a hybrid working pattern. Applicants may be asked to attend in-person interviews at Cloudflare offices or hubs. The role may involve access to U.S. export-controlled information, and employment offers could be conditioned on the candidate’s ability to receive such technology without sponsorship.

Application Process

Interested candidates can apply by submitting their personal details, resume, cover letter, and optional LinkedIn or personal website links through the application portal. The process includes compliance with Cloudflareâ??s candidate privacy policy, and candidates may be asked about their eligibility for work sponsorship. Cloudflare is an equal opportunity employer, valuing diversity and inclusiveness, and provides reasonable accommodations for applicants with disabilities.

Degree Requirement: Not Specified

Visa Sponsorship May be