Revenue GTM Operations Manager

Revenue GTM Operations Manager Overview

Easol is a pioneering platform in the Experience Commerce market, aiming to lead in a sector valued at over $300 billion. We empower professional experience creators with a comprehensive system that integrates website management, booking engines, payment solutions, sales and marketing tools, operations, and data insights, all enhanced by AI technology. Our focus is currently on the Music and Entertainment verticals, serving notable clients such as Coachella and Live Nation. As we continue to grow, we are committed to deepening our product offerings and expanding into new markets.

The Revenue GTM Operations Manager will play a crucial role in our organization, managing the GTM operating system and ensuring the efficiency of our revenue processes. This position will involve close collaboration with various teams across the company, providing valuable analytics and insights to drive revenue growth.

Key Responsibilities

• Oversee the GTM operating system, including revenue tools, lead-to-revenue processes, pipeline governance, reporting, and sales execution efficiency.
• Manage HubSpot as the primary system for GTM operations, ensuring proper lifecycle stages, object management, governance, automation standards, and change management.
• Handle end-to-end lead management, including capture, enrichment, de-duplication, routing, SLAs, handoffs, and feedback loops with the Sales team.
• Define and maintain funnel definitions and stage exit criteria, including MQL, SQL, SAO, opportunity stages, and close lost reasons.
• Ensure pipeline hygiene by maintaining required fields, stage integrity, close date quality, next-step compliance, and consistent qualification data.
• Own GTM reporting and dashboards, focusing on funnel conversion, velocity, pipeline coverage, and source attribution quality assurance.
• Establish operating rhythms such as weekly pipeline reviews and funnel health checks to ensure accountability with Sales and Growth teams.
• Improve forecasting accuracy by ensuring the CRM reflects reality, including stage consistency, close date hygiene, and pipeline coverage metrics.
• Collaborate with the Growth Marketing Manager to ensure accurate campaign tracking standards and lifecycle mapping.
• Work with Sales Leadership to optimize processes, identify bottlenecks, and implement improvements to increase conversion rates and reduce cycle times.
• Manage the Experience Index, ensuring data quality and operationalizing ICP segmentation for outbound and marketing audiences.
• Oversee deal desk governance, including approval and discount workflows with stakeholders in Customer Success, Sales, and Marketing.
• Guide best practices in CRM usage, including quality assurance of existing processes and training for Sales and Customer Success teams.

Qualifications

• 3 to 5 years of experience in Revenue Operations or Go-To-Market functions, preferably in a scale-up, high-growth, or tech environment.
• Experience in SaaS, Marketplace, or Fintech/payments business models is advantageous.
• Strong communication skills to effectively collaborate with internal and external stakeholders, translating insights into actionable data.
• Excellent analytical skills, with proficiency in internal systems, data analysis, and manipulation, ideally with the ability to perform data queries.
• Ability to thrive in a fast-paced environment with frequent changes and a strong growth mindset.
• Process-oriented with a passion for improving setups and documenting processes.

Benefits & Perks

• Visibility into business operations through bi-monthly company meetings to discuss wins, learning opportunities, and future goals.
• An open forum for team members to share ideas and contribute to decision-making.
• Flexible work arrangements, including the option to work remotely from a chosen destination for up to three weeks a year.
• Access to a ‘Thrive’ allowance for wellness activities such as massages, gym classes, and events.
• Comprehensive Vitality healthcare coverage, including optical, dental, and audiological care.
• Monthly contribution towards mobile phone contracts, an annual personal development budget, and support for choosing personal equipment.
• Generous holiday allowance of 33 days, including public holidays.
• Commitment to supporting employees of all backgrounds and abilities to thrive.

Degree Requirement: Not Specified

Visa Sponsorship May be