Senior Field Marketing Manager

Senior Field Marketing Manager Overview

Ping Identity is seeking an experienced and proactive Senior Field Marketing Manager to join their team in the UK region. This role involves working remotely with occasional travel to offices in London and Bristol, primarily within the UKI area, and some travel within Europe or the US. The successful candidate will be responsible for developing and executing strategic marketing initiatives aimed at driving regional growth, increasing brand awareness, and generating new business opportunities.

About Ping Identity

Ping Identity is dedicated to creating secure and seamless digital experiences for users worldwide, emphasizing the importance of digital freedom. Their cloud-based identity platform enables users to shop, work, bank, and interact without friction or fear, while safeguarding digital and individual identities. Headquartered in Denver, Colorado, the company operates globally, serving many of the largest enterprises, including over half of the Fortune 100. The company’s culture champions respect for individuality, diversity, and innovation, fostering an environment where employees are encouraged to bring their authentic selves to work.

Role Overview

The Senior Field Marketing Manager will work closely with regional sales leaders and the broader EMEA marketing teams to develop a comprehensive, integrated GTM strategy. This includes managing multi-touch campaigns that target enterprise audiences, leveraging account-based marketing (ABM), deal acceleration programs, and vertical-specific initiatives. The role requires collaboration with internal teams and external vendors to ensure the successful execution of marketing plans aligned with regional growth objectives.

Key Responsibilities

• Partner with regional leadership and the Northern Europe marketing team to craft strategic plans that drive growth and market penetration.
• Coordinate with internal departments and third-party vendors to realize the regional GTM vision, ensuring alignment with overall corporate goals.
• Implement and manage the regional marketing plan, focusing on achieving key performance metrics such as lead quality, pipeline contribution, and brand visibility.
• Supervise the daily activities of the UKI Field Marketing Specialist, supporting their development and campaign execution efforts.
• Continuously review and optimize GTM tactics to maintain high engagement levels and deepen relationships with strategic accounts.
• Work with the Pan-EMEA Programmes team to develop targeted campaigns based on industry verticals or specific use cases, including ABM and deal acceleration initiatives.
• Analyze campaign performance, provide feedback, and recommend improvements for future campaigns.
• Participate in quarterly business reviews, reporting on campaign success and strategic planning for upcoming periods.
• Manage the marketing budget, overseeing procurement, expenditure, and ensuring financial accountability.

Candidate Requirements

• A bachelorâ??s degree in marketing, business, or a related field.
• At least 2-3 years of experience in a senior field marketing role, ideally within the technology or SaaS industry.
• Experience working in B2B SaaS environments, with knowledge of digital marketing tools and techniques.
• Familiarity with Salesforce (SFDC) and Marketo marketing automation platforms.
• Strong relationship-building and negotiation skills, with excellent communication abilities in English.
• A positive, collaborative attitude and strong analytical skills.
• Ability to work independently and proactively, with a willingness to travel approximately 30% within the UKI region and occasionally abroad.

Benefits and Work Environment

Ping Identity offers a flexible and inclusive work environment that values innovation and growth. Employees enjoy a comprehensive benefits package including generous paid time off, parental leave, healthcare options, retirement plans, education reimbursement, and commuter benefits where applicable. The company promotes a culture of collaboration, diversity, and community involvement through employee resource groups, regular events, and global volunteering initiatives.

Applicants are encouraged to apply and can submit their applications online, including their resume, cover letter, and any relevant LinkedIn profiles. The company emphasizes equal opportunity employment, welcoming candidates from diverse backgrounds and ensuring consideration regardless of race, gender, disability, or veteran status.

Degree Requirement: Bachelor’s

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