Senior GTM Specialist, Audio, Sales Go-To-Market, Amazon Ads

Senior GTM Specialist, Audio, Sales Go-To-Market, Amazon Ads Overview

Amazon Ads is focused on delivering measurable results for brands and agencies through innovative advertising solutions. These solutions encompass streaming audio, sponsored content, premium video, and custom ads, all designed to engage audiences effectively. The Audio Sales Go-To-Market (GTM) team is part of the Large Customer Sales (LCS) organization, collaborating closely with Account Teams, Agency Development Managers, global GTM teams, and Product teams.

As a Senior GTM Specialist for Audio, you will be responsible for scaling audio GTM strategies across the LCS, developing tailored vertical strategies, engaging with service and operations teams regarding new products, and partnering with LCS and Marketing to create narratives that highlight Amazon Ads’ unique offerings. Additionally, you will represent Amazon Ads at industry events to promote annual commitments.

Your role will involve working with account teams to devise strategies that encourage the adoption of Amazonâ??s Audio Ads among advertisers, ensuring that their audio investments align with their broader marketing strategies. You will leverage your creativity and curiosity to lead the development of audio solutions for advertisers, engage deeply with the advertising community, and innovate solutions that meet customer objectives.

As an individual contributor within a prestigious sales organization, you will have direct access to various leadership teams. Candidates should possess experience in buying, planning, packaging, and selling digital audio and/or terrestrial radio, both directly and programmatically. A strong understanding of the streaming audio landscape, along with experience in negotiating and closing deals, is essential, as is the ability to engage in discussions with C-Suite client contacts.

Key Responsibilities

• Drive the European Amazon Ads Audio sales strategy by serving as a primary liaison between Product organizations and European sales teams.
• Develop and implement comprehensive GTM strategies that address varied requirements across locales.
• Partner with other SGTM teams to create and maintain sales enablement frameworks that help teams articulate our audio media and ad tech capabilities to customers and stakeholders.
• Collaborate with Product Marketing to develop compelling narratives around our advertising solutions.
• Analyze, contextualize, and communicate industry developments to sales teams and customers.

Basic Qualifications

• Experience developing strategies that influence leadership decisions at the organizational level.
• Experience managing programs across cross-functional teams, building processes, and coordinating release schedules.
• Experience in Go-To-Market, Business Development, Sales, or Consulting.
• Experience in developing, negotiating, and executing business agreements.
• Experience in Digital Audio and Programmatic advertising.

Preferred Qualifications

• Experience interpreting data and making business recommendations.

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Degree Requirement: Not Specified

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