Senior Product Marketing Manager

Senior Product Marketing Manager Overview

Join a dynamic team at Fin, now part of Salesforce, as a Senior Product Marketing Manager where you’ll play a crucial role in shaping the narrative and market positioning of our innovative Operator product. Fin is dedicated to transforming customer experience through AI, offering solutions that go beyond traditional communication to handle complex customer operations seamlessly. This role involves owning the end-to-end product marketing strategy for Operator, including crafting compelling messaging, defining target audiences, and leading go-to-market initiatives that drive product success and market leadership.

Key Responsibilities

• Develop and communicate the external positioning and messaging for Operator, establishing its category within the industry.
• Identify and refine the ideal customer profile, understanding their pain points and decision-making processes.
• Ensure consistent messaging across all channels, including the website, sales decks, and customer communications, aligning with the productâ??s strategic vision.
• Engage with customers to gather insights and translate them into impactful messaging that resonates and drives adoption.
• Lead product launches and go-to-market strategies, collaborating with sales, marketing, and content teams to maximize impact.
• Create and maintain high-quality marketing assets such as web pages, sales scripts, narratives, demos, and launch materials that support the productâ??s AI-first approach.
• Develop foundational marketing frameworks and messaging architectures that can be scaled and reused across campaigns and initiatives.
• Maintain a deep understanding of the productâ??s technical details, including automation, workflows, and analytics, to inform messaging accuracy and effectiveness.
• Utilize AI tools proficiently to enhance productivity, experimentation, and strategic insights.
• Work independently on high-stakes projects, demonstrating sound judgment and ownership from strategy to execution.
• Collaborate across teams to build trust, ensure messaging consistency, and improve overall team effectiveness.

Ideal Candidate Profile

• At least five years of experience in product marketing, especially in B2B sectors, with a history of successfully positioning complex or innovative products.
• Experience marketing new products or capabilities that lack direct comparisons, creating narratives that help buyers understand and adopt them.
• End-to-end ownership of product areas, from defining ICP and positioning to launching and enabling sales teams.
• Comfort with technical concepts such as automation, workflows, and analytics, and the ability to communicate these effectively.
• Experience with usage-based or consumption pricing models, or operational change sales, is a plus.
• Ability to adapt quickly in fast-moving environments where product releases outpace messaging updates, maintaining high quality.
• Exceptional written communication skills, capable of producing clear briefs, narratives, and strategic documents that align teams.
• Strong editorial judgment, with a focus on specificity and clarity in messaging.
• Deep curiosity about AI, actively engaging with the technology through reading, experimentation, and usage.
• Ability to operate at both strategic and execution levels, taking ownership of initiatives from start to finish.
• Experience developing scalable messaging frameworks and systems for broader organizational use.
• Excellent cross-functional collaboration skills, fostering trust and enhancing team effectiveness.
• Ambitious, confident, and driven to lead the market with innovative messaging strategies.
• Creative, emotionally aware, and able to connect ideas with cultural and design elements.
• Impatient and adaptable, thriving in ambiguity and eager to build new solutions.

Benefits and Culture

At Salesforce, we offer a comprehensive benefits package designed to support your health, wellbeing, and financial security. Our hybrid working model encourages in-office collaboration at least three days per week, fostering a connected and vibrant company culture. We promote an inclusive environment that respects personal opinions and expressions, and we are committed to non-discrimination and equal opportunity for all employees and applicants. Our policies ensure fair treatment based on merit, competence, and qualifications, regardless of race, religion, gender, or other protected characteristics.

Degree Requirement: Not Specified

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